A Practical Guide

TEN DOORS

A Practical Guide to Starting the Business You Already Have

“You already have something.
Stop waiting to find out what.”

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The book, in a sentence

There is a woman I keep thinking about. She makes food people genuinely love — but no one outside her street knows her business exists. This book is for her, and for the tailor, the phone repairer, the baker, and everyone else standing on a skill they've never turned into an offer.

Asabe “Asaa” Franklin started a hair business as a broke student with no capital — just a WhatsApp status and a stranger's question: “How much is this hair?” She went on to sell everything from ₦3,000 hair to a ₦700,000 wig, shipping orders internationally and turning one WhatsApp status into real income, real customers, and a real business.

Ten Doors is what she wished somebody had handed her on day one.

What's inside

A ten-step framework you can return to whenever you're stuck
Real worked numbers — actual pricing and profit examples, not vague advice
A full toolkit — business registration, contracts, bookkeeping, advertising, hiring
Worksheets in every chapter you'll actually use, not just read past

What early readers are saying

“Visibility is not Vanity! I'm just seeing lines that make total sense to me… This book has real steeze — well put together, well structured, everything on point. I wanted more; it felt short. It made me think more responsibly about my own skincare business, and honestly, it proved to me that Asaa is smarter than most people give her credit for. I'm getting a real copy so I can follow the activities properly.”
— Idy, early reader
“I pray more persons seek the wisdom therein. I myself can't wait to apply all those practical steps once I raise the finances for my catering business.”
— Early reader
“I'm not done reading this book, but inculcating it into my business has really helped. I look forward to rounding up this book. I'm already at chapter 3. I must say it's worth the read.”
— Early reader, business owner

About the Author

Asabe “Asaa” Franklin is the founder of Asaa Group. She built and scaled Asaa Franklin Hair Boutique for three years — selling everything from ₦3,000 hair to a ₦700,000 wig and shipping orders internationally — before channelling everything she learned into this book.